Client Name: Neven Vision.
Headquarters: Santa Monica, California.

Goals:

• To launch the company globally, and establish extensive market and thought leadership visibility.
• To create and define mobile visual search as a viable new technology category.
  

Strategy:
Selected Abelson Group to develop messaging, audit various influencers, and launch Neven Vision in the U.S., Western Europe, and Asia Pacific (APAC) by positioning the company as an authoritative expert in mobile marketing, mobile visual search, and high-end recognition technologies for operators, marketers, brands, and consumers. To fulfill its exit strategy, the agency designed and executed a strategy targeting key publications and analyst reports that were top of mind with potential acquirers of the company.

Results:
Within just three months, Abelson Group launched Neven Vision in the U.S., and:

• Secured corporate profiles within two major segments on NBC News. Cultivated supporters and evangelists with eMarketer, Frost & Sullivan, Gartner, IDC, Jupiter Research, Lyra Research, m:Metrics, NPD Group, and Yankee Group.
• Secured interviews with Wall Street Journal (U.K.), Financial Times (U.K.), Forbes, MediaPost, Media Week, and coverage in CNET, eWeek, Los Angeles Business Journal, and The Hollywood Reporter.
• Ongoing visibility led directly to shortened sales cycles, and opened doors with carriers and marketers.
• After continuing high-level momentum for one year in these three regions, the agency garnered coverage in key international and domestic analyst reports, and top-tier business, and consumer media. Through an aggressive thought leadership campaign involving multiple speakers on the global circuit each month, the company was able to attract the interest of several qualified buyers. In the end, Neven Vision was acquired by Google, after which Abelson Group continued through a long transition period to handle communications related to the acquisition.
• Year-long program results included regular media coverage in Wired, Red Herring (Asia, U.K. and U.S.), NBC’s “Today in L.A” show (featured four times), Wall Street Journal (China, U.K., and U.S.), Fortune, Forbes, New York Times, Bloomberg, and all wireless, lifestyle, and entertainment trade publications.
• Global analyst coverage included extensive information on the company in reports from ABI Research, Gartner Group, Forrester Research, IDC, Jupiter Research, Frost & Sullivan, Cahner’s In-Stat, NPD Group, e-Marketer, IPSOS, and many smaller firms.